While watching TV this afternoon, we saw a commercial featuring the Burger King Guy. My 7-year-old shuddered as she watched, and asked, “Why do they have to make him so creepy?”
I wish I knew the answer to that question, because the kid has a point. He IS super-creepy.
She also wondered why the makers of Cookie Crisp cereal (please, she does eat fruit and veggies, too) switched the character on their boxes to the scary-looking wolf. The old character used to be a lovable little dog bearing a cookie sheet full of chocolatey goodness.
I wonder what the thinking is behind these menacing logos. Is it for shock value, or are they really that clueless when it comes to picking out characters that appeal to kids?